At Astral Cream®, we respect the privacy rights and concerns of all individuals. This Privacy Policy outlines how we handle your personal information when you interact with us through our website, as a customer, or in any other context. Please take a moment to familiarize yourself with our privacy practices.
Information We Collect
We only collect personal information that is necessary for conducting our business operations and providing quality service. The types of information we may collect from you include:
- Contact details such as your name, email address, postal address, phone number
- Account information such as your username, password, order history
- Payment information such as your credit/debit card number, expiration date, CVV code
- Demographic information such as your age, gender, location
- Marketing preferences such as newsletter subscriptions, interest areas
- Website usage data such as pages visited, browsing activity
We collect information in the following ways:
- When you create an account on our site
- When you order products on our site or in our stores
- When you voluntarily provide information to enter contests or complete surveys
- Automated technologies like cookies that track website usage
How We Use Your Information
The information we gather is used in the following ways:
- Process orders and provide customer service
- Manage your account or memberships with us
- Respond to inquiries and fulfill requests
- Administer contests or surveys you enter
- Send promotional offers and newsletters if signed up
- Improve our products and site experience
- Conduct analytics to improve operations and offerings
- Prevent fraudulent activity and ensure security
We only use your personal information as permitted by law and for the purposes we collected it for. We will ask for your consent before using your information for any other reason.
Disclosure to Third Parties
We do not sell or rent your personal information to third parties. The circumstances in which we may disclose your information to third parties include:
- To assist with site functionality and fulfill product orders
- To process payments through banking partners and card issuers
- To provide customer service and support through partners
- To prevent fraud by disclosure to law enforcement
- For legal compliance purposes as required by law
These third parties are obligated to comply with privacy policy standards when handling your information.
Data Retention
We retain personal information for the length of time required to fulfill our business purposes unless a longer retention period is required or permitted by law. For example, we may keep your information for longer periods if needed to address service issues or complaints.
When personal information is no longer needed, we securely delete or destroy it.
Your Privacy Choices and Rights
We want you to remain in control of your personal data. You have the following rights to request:
- Access to the personal information we hold about you
- Correction or deletion of inaccurate information
- Restriction of or objection to certain processing
You can unsubscribe from marketing communications at any time by clicking the “unsubscribe” link in emails, adjusting your account settings, or contacting us directly.
Please note that certain personal information may be exempt from requests in some circumstances, such as if it creates a privacy or security risk to other individuals.
Security of Your Information
We take all reasonable steps to protect your personal information from loss or unauthorized access. Our security measures include:
- Encryption of data sent between your browser and our systems
- Ongoing staff training on data security
- Firewall, antivirus and malware protection on our networks
- Restricting access through network controls
- Monitoring systems for attacks and intrusions
While we strive to always protect our systems and data, no security measures are 100% secure, and we cannot guarantee the security of your information against all possible threats.
Use of Cookies
Our website uses cookies (small text files stored in your browser) to collect usage statistics and optimize your experience. Cookies do not give us access to your computer or mobile device.
The cookies we use include:
- Strictly necessary cookies – Enable basic site functions
- Performance cookies – Collect anonymous usage data
- Functionality cookies – Save features like language selection
- Targeting cookies – Show relevant ads and offers
You can disable cookies through your browser settings but the site may not operate properly without them.
Children’s Privacy Considerations
Our website is intended for adult use only. We do not knowingly collect or store any personal information from children under 16. If we learn that we have inadvertently collected personal information from a child, we will promptly delete it, terminate the child’s account, and notify the parent or guardian.
Changes to this Policy
We may occasionally make changes to this Privacy Policy as business needs and privacy regulations evolve. When this happens, we will update the “Last Modified” date above. If significant changes are made, we may also notify you through email or the site homepage. We encourage you to review the policy periodically for the latest privacy practices.
How to Contact Us
If you have any questions about our Privacy Policy or information practices, please contact us:
By email: [email protected]
By phone: 0333-444-5555
By mail: Astral Cream Ltd., 33 Bow St., London WC2E 7AW, United Kingdom
We are committed to working with you to resolve any privacy concerns quickly and respectfully.
EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield
Astral Cream® complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework established by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States in reliance on Privacy Shield. We have certified that we adhere to the Privacy Shield Principles with respect to such information. If there is any conflict between this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles take precedence.
To learn more about the Privacy Shield program, and to view our certification, visit the U.S. Department of Commerce’s Privacy Shield List at https://www.privacyshield.gov/list.
Your Rights Under GDPR
The General Data Protection Regulation (GDPR) provides certain rights for EU individuals regarding their personal information. Except where an exemption applies, these rights include:
- Right of access – Retrieve a copy of the information we hold
- Right of rectification – Require inaccurate information be corrected
- Right to erasure – Request certain information be deleted
- Right to restriction – Limit how information is used
- Right to objection – Object to certain processing
- Right to portability – Obtain your information to transfer to another provider
To exercise these rights, please contact us using the information above and specify your request. We will make every reasonable effort to comply within the time periods set forth in the GDPR. There may be circumstances where we cannot honor every request, such as if it would impact the duty of confidentiality we owe to other individuals.
Transferring Information from the EU
Personal information transferred from the EU to Astral Cream® is governed under approved mechanisms such as the EU-US and Swiss-US Privacy Shield Frameworks. These require us to apply the EU’s standards on data protection within the US.
We remain liable if third parties we share EU data with misuse that information. Authorised EU authorities can request reviews or investigations through the US Department of Commerce to ensure compliance. Enforcement mechanisms with penalties exist to address non-compliance.
Lodging a Complaint
In compliance with the Privacy Shield Principles, Astral Cream® commits to resolve complaints about our collection or use of your information. EU individuals may lodge a complaint with our data protection officer (contact details above) who will investigate the matter.
If a complaint cannot be resolved directly, we have agreed to cooperate with JAMS dispute resolution, no cost to you, to reach a binding decision on complaints not resolved between us.
As further redress, Privacy Shield participants are subject to the investigatory and enforcement powers of the US Federal Trade Commission. They may also be subject to the jurisdiction of other US authorities if applicable laws are violated.
Under certain limited conditions, EU individuals may also be able to invoke binding arbitration to address complaints not resolved by other means.
Our Contact Information
Questions or comments about this Privacy Policy are welcomed. You can reach us at:
Astral Cream Ltd.
33 Bow St.
London WC2E 7AW
United Kingdom
Email: [email protected]
Phone: 0333-444-5555